FIRST THINGS FIRST

Download
NOT YET.

Find your plan before the first morning.

This page takes no app payment and does not reserve a Lifetime place.

01 · INDIVIDUALYour morning. Your rules.£7.99/month or £79.99/year · eligible 7-day trial 02 · FAMILYA little structure. Together.£24.99/month or £249.99/year · eligible 7-day trial 03 · LIFETIMEOne payment. Your choice.Individual from £49.99 · Family £299.99 · no trial

Physical Tags are separate. Order Tags now, with delivery aimed for December 2026. Email signup alone does not place an order or charge you.

2,500 Founding Family places

Family · Coming January 2027

Six people. One payment. For as long as we exist.

£299.99 once. Two adult seats for life and up to four child seats until age 18, for as long as NOT YET exists.

buy Individual Lifetime at public launch · choose Family at purchase · upgrade when Family arrives in January 2027

A parent and child leaving the house together on a school morning

Founding Family includes: two adults, up to four children, for as long as we exist.

What happens Why not yet Why these go Questions

What actually happens.

Individual Lifetime is a paid purchase. Choosing Family at that purchase holds a place; the Family upgrade is a separate £250 payment.

PUBLIC LAUNCH

Buy Individual Lifetime

Buy the current Individual Lifetime band in the app. It works immediately for you.

AT PURCHASE

Choose Family

Choose Family before payment. Your paid Individual purchase holds one of the 2,500 Family places while it remains unrefunded.

COMING JANUARY 2027

Upgrade if you want

Once Family is available, eligible holders can upgrade in the app for £250 after their account’s paid Family hold is verified. If you decide against Family, you keep Individual Lifetime.

COMING JANUARY 2027

Add your family

After upgrading, add two adults and up to four children. Each child needs their own compatible iPhone.

Individual Lifetime and Family choice

Individual works from launch.

At public launch, Individual Lifetime works for you immediately. Choose Family before buying to hold a place for when Family arrives in January 2027. The £250 upgrade is purchased in the app after we verify your account’s paid Family hold.

If you decide against upgrading, you keep Individual Lifetime. Refunding Individual Lifetime releases its Family hold. A Family purchase you have already made still counts unless that purchase is also refunded.

How the places work.

Individual works first

Individual Lifetime and Family Lifetime are separate purchases. An eligible £250 Family upgrade follows when Family arrives in January 2027.

Keep your choice

Choosing Family with your paid purchase holds a place. You can decide against the upgrade and keep Individual Lifetime.

One shared limit

Founding Family has 2,500 places shared by paid holds and Family purchases. Converting a hold counts once. Refunded purchases release their places.

2,500 of 2,500 Family places remaining

Paid holds and Family purchases share this limit. Refunded purchases do not count. Counts are rounded down; final availability is checked in the app.

The questions people ask.

Does this page reserve a place?

No. This page takes no payment and creates no reservation. At public launch, buy Individual Lifetime in the app and select Family before payment to hold a place.

What happens to my held place?

A qualifying paid Individual purchase with the Family choice holds one place. The hold does not expire. Refunding that purchase releases its hold; upgrading converts it into a Family purchase without counting twice.

What does "lifetime" actually mean?

For as long as NOT YET exists as an app. It includes every rule, every rule we add later, and Show Up when it opens. It does not include physical Tags, which are a separate product.

What happens when my child turns 18?

Their seat ends and they can open their own adult account at the standard price. The two adult seats are unaffected and stay yours for life. A child’s seat cannot be passed to a younger sibling — you bought it for the family you had.

I already pay for Individual. Can I move?

Recurring subscription changes are handled by Apple. The Lifetime route is separate: choose Family when buying Individual Lifetime to receive the eligible £250 upgrade offer when Family arrives in January 2027. A one-off Lifetime purchase is not automatically credited by Apple.

Can I see what my child does on their phone?