Why this exists.
One screen, one idea.
Chosen apps shut. One condition to open them. An override that always works. Everything else we did not build.
Your phone got very good at asking for your attention. We built something that says not yet.
NOT YET is a small iPhone app with one job: something else happens before the distracting app opens.
It starts with mornings, because that's where the phone wins most easily — your alarm goes off, your hand finds Instagram before your brain has loaded. So you pick the apps that can wait, pick what matters first — steps, daylight, a place, a task, a time, a physical tap — and NOT YET holds the door until it's done.
It isn't only mornings. Focus Lock puts the same friction on the hours your attention disappears — lunch, the afternoon slump, study, evenings when work email doesn't deserve you. And the Wake Alarm won't go quiet until you prove you're actually up.
What it isn't: a wellness platform, a meditation app, a streak farm, a productivity score. No journaling, no mood tracking, no AI therapist to talk your feelings at. One behaviour, done properly, with jokes.
And it's private by design — the things that make your morning personal stay on your iPhone. The policy is the proof.
English first. Then Europe. Then everywhere.
NOT YET launches in English, iOS-first, UK-first. Additional language choices are coming from February 2027, then the rest of the world from March 2027 onwards.
That order is not ambition, it is honesty about what a language actually costs: translation, voice recording and territory-by-territory legal review are three separate pieces of work, and a joke that lands in English can be merely rude in German. Every line in the app resolves from one content library rather than being written into a screen, so adding a language is a content job rather than a rebuild — but we would rather ship one language that sounds like a person than nine that sound like a translation memory.
Until a language is properly done, you get English. A missing recording falls back to on-screen text, never to an English voice speaking at someone who did not ask for one.
Tomorrow morning. Not yet.
One person, one problem, one product.
NOT YET is built by Jack Smith through Social Vortex Limited. He grew up before an endless feed existed, found that friction was the only thing that reliably got him started on anything, and could not find an app that would hold his phone until he had done one real thing first.
The longer version — the childhood, the clothes, the Xbox, and why half of what families pay through a school goes back to that school — is on the social impact page.
Who you are dealing with.
Everything a school, a landlord or a procurement team asks for in the first email.