One idea.
Four ways in.

Pick apps and a rule

Any apps Apple’s picker can see. Then the rule: 1,000 steps, get outside, ten push-ups or squats, tap a tag, reach a place, do one named thing, or a time. Seven at launch, with arriving at a venue (Show Up) from November, and you can stack two or three with AND or OR.

Morning Lock

Set it tonight, wake to a locked phone. Tap Instagram and you get NOT YET plus how far you have to go. It ends when the rule does, and nothing carries over to tomorrow.

The Wake Alarm

An alarm for any hour that will not stop until you prove you are up — steps after it rings, a tap on a registered tag, or push-ups or squats counted by the camera. Progress counts toward your morning rule, so getting up is the first part of doing it.

Focus Lock

Any time, not just mornings. Pick a window — an hour, an afternoon, a Tuesday — and the apps stay shut until it ends or until you meet the rule you set. Stack it with a venue and the apps come back when you arrive somewhere. Or use Focus Now: it starts a Focus Lock right now, for 5, 15, 30, 45 or 60 minutes, from the app, the Home Screen widget or Siri.

There is a way out

Every route is verified, but none is a trap. The emergency override always works, on every mode. Friction is the point; a cage is not.

The honest bit

Seven rules work anywhere from launch. Show Up needs participating venues and is coming November; its rollout begins only when venue checks are ready. Camera counting for push-ups and squats is planned for public launch in October, subject to device testing. Manual confirmation is also available for morning Push rules.

What it costs

£7.99 a month or £79.99 a year, both with seven days free. Or start on the £2.99 launch intro month, which has no free week — the cheap month is the offer.

Set up the household

Two adults and up to four children, through Apple’s Family Sharing. Adding a child needs their iPhone to hand — it cannot be done from yours alone.

They use it like anyone else

Their own rules, their own morning, a Focus Lock for revision, the Wake Alarm for school. They build these themselves and you cannot see or override them — that part of the app is theirs.

School Day, set once

Term dates, half term, inset days and clubs. Apps you choose wait until the school day is done, and the calendar means you are not doing this every morning.

Or pause apps right now

Dinner, homework, bedtime — start it from your phone for 45, 60 or 90 minutes. They are told who started it, how long it lasts, and exactly how to end it. Phone, messages, maps and emergency calls keep working.

They earn it back themselves

Any rule you allowed ends the restriction — steps, outside, a tap, a place, or one honest thing. A refusal always names the alternatives, and a time-out end is always available so they can never be stranded waiting on you.

What you cannot see, deliberately

You see the Family restrictions you manage, task confirmations and requests your child sends. You do not see their messages, browsing, which apps they opened, location, or their own private rules and results. That boundary is what makes this different from surveillance — and we tell your child so, in the app.

What it costs

£24.99 a month or £249.99 a year with an eligible seven-day trial. Separate Family Lifetime is £299.99 once for two adults and up to four child seats until 18, limited to 2,500 places. Lifetime charges immediately with no trial. Coming January 2027, after the individual launch.

Sign up online

Prove you run the place, set the address, sign. No sales call — a thousand cafés cannot be phoned.

Pick how people check in

An NFC tag on the counter, or a code your staff give out that changes daily. No QR posters — a printed QR is photographed once and shared forever.

Fund an offer, or do not

A free filter coffee before eleven, half off a first drink, or nothing at all. You fund it, you cap it, we take nothing from it.

See what we brought you

How many found you in the app, how many turned up, how many came back. Counts only — never who.

The part that matters commercially

A Focus Lock released by arriving at your venue does not just bring someone in — it keeps them there for the window they chose. That is a study session, not a visit, and it tends to repeat weekly without you spending anything.

What it costs

Listing is free, forever. Optional advertising placements start at £250 a month plus VAT, and you can be on the network without ever buying one. Show Up is coming November, rolling out city by city once venue checks are ready.

Register your sites

Self-serve, per site, with your own code and printed assets generated the moment you finish.

Residents join with your code

They subscribe at the standard price. Attribution runs for twelve months from sign-up, with re-verification.

The fund accrues daily

25% of net proceeds — after VAT and the app store’s cut — on verified residents only. Modelled at the worst-case 30% store commission.

Quarterly statement, then spend it

Reviewed quarterly. Payment follows eligibility checks, settlement reconciliation and approval; later refunds or chargebacks can reverse an earlier contribution. Spending follows the partner agreement.

What we will not claim

No wellbeing outcome, no attainment claim, no health benefit — those need evidence we do not yet have. And you never see an individual resident: every report has a floor of ten people, so no one can be identified by elimination.

What it costs

No fee to the operator on the standard route. Coming December. The procurement and assurance pack follows the independent penetration test in January.