Something that
actually happens.
Your catalogue is full of content people mean to open. This is a thing that physically stops the scroll and asks for a walk.
It does one thing, measurably
Most digital wellbeing content depends on someone choosing to engage with it. NOT YET works the other way round: it is already in the way. That makes it unusually easy to place in a benefits platform, an EAP, an insurer's app or a reseller catalogue — there is one behaviour to explain and no curriculum to maintain.
Bulk codes, funded access or promotional placement. Commercial terms agreed per contract — there is no standard platform rate.
A code and a link. We do not ask for SSO, an SDK or user records, because taking them would break the privacy position that makes the product work.
Reporting
Aggregate redemption and usage figures above a minimum cohort, with estimates labelled as estimates.
No individual user reporting to a platform, an employer or an insurer. No app selections, no routines, no health data, no location. Not negotiable, including at renewal.
A perk people actually mention.
You already know the problem with a benefits platform: most of what is in it goes unused, and the HR team who bought it cannot tell whether it worked. Discounts get redeemed once. An EAP line gets called by almost nobody and cannot be reported on for good reason. A step challenge runs for a fortnight in March.
This is a perk with a daily reason to exist. Somebody uses it every morning before work, notices it, and can say what it did — which makes it the rare line in a benefits pack that an employee brings up unprompted, and the rare one an HR director can point at when the budget is questioned.