Touch grass first.
Social media later.

Yes — eight of them: Steps, Touch Grass, Push, Tap (NFC), Go, One Thing, Time and Show Up. Seven work anywhere from launch; Show Up needs participating venues, so it arrives with the venue network, coming November. Stack rules for mornings that need a bigger push, and give different app groups different rules — socials earn their way in, work waits until 9:00. Push works from day one with manual confirmation; camera counting is planned for public launch in October 2026.

Choose your Proof of Awake: Move (walk 20, 30, 50 or 100 steps — only steps after the alarm starts count), Tap (a registered NOT YET Tag) or Push (push-ups or squats, counted by the camera). Set it for any hour. Alarm progress counts toward your morning rules too: kill the alarm with 30 steps and you're 30 into your 1,000. No duplicate proof.

£2.99 for your first month of Individual, charged immediately with no free trial. After the first month, it automatically renews at £7.99/month unless cancelled. It does not continue at £2.99. Apple confirms offer eligibility and the terms before you buy.

For Tap, yes. Tap uses NOT YET Tags, and the Wake Alarm can take steps as proof instead. NOT YET Tags (a circular full stop; on sale now, aiming to deliver December 2026) are the premium physical option. Finishes, packs and prices are shown in the shop on the Tags page, plus shipping.

Yes. Skip a day or pause entirely from settings. No guilt trip, one tasteful remark.

Only if you pick Touch Grass, Go or Show Up — and it is sampled at the single moment you claim completion, never in the background. There is no location history, so there is nothing to leak, be requested or be subpoenaed. For Go, the place you chose stays on your phone and we only ever receive a yes or no. Show Up is the one exception and we say so plainly: checking in at a partner venue tells that venue a visit happened, as a count. It never tells them who you are, what you blocked, or anywhere else you have been.

Two halves, and we will be precise rather than flattering. On your phone and never leaving it: which apps you chose (Apple gives us a token, not a name — we genuinely cannot tell it was Instagram), your step counts, any place you picked for Go, camera frames for push-ups, and anything you typed. What reaches our servers: the outcome only — "rule met at 07:14" — plus your account, subscription and completion records. Not the evidence, just the result. We keep those in the United Kingdom, for the periods listed in our privacy policy — 13 months for your rule history, 30 days after you delete your account, six years for receipts because tax law requires it. We use no third-party analytics, ever, and we never sell personal data or run advertising profiles. You can export or request deletion in the app. Children’s requests go to the privacy team for review and do not immediately lift Family restrictions.

A short list, and it is short on purpose. Your email and sign-in, country, language and time zone. Your subscription and payment status — never your card details, which Apple and our shop handle. The rules you created, and whether each one was completed and when. Your own history and streaks. Crash reports. Security and fraud records. That is it. We do not collect screen-time history, app names, browsing, contacts, messages, photos, or any location trail — several of those because Apple does not expose them, and the rest because we decided not to. One thing worth being straight about: the same short list is what our aggregate reporting is built from. We do not collect anything extra for partners, schools or our own reports — we count what is already there. So a figure like ‘people in this building completed a rule 4,100 times last quarter’ comes from the completion records above, added up, with no names attached and never released unless enough people are represented that nobody can be worked out backwards.

No. We do not sell personal data, we do not share it with advertising networks, and we do not build advertising profiles. We may publish aggregate statistics — how many people in a city completed a rule in a month — and we may produce reports like that for a university or an accommodation operator. Those are counts and rates only, released only when enough people are represented that nobody can be identified by working backwards, and never including children's data or health data.

Yes, because it has to be. Step counts from Apple Health are health data under UK law, so we process them only with your explicit consent, given when you grant Health access. We store whether your target was met, not the number. You can withdraw the permission at any time in iOS Settings, and every rule other than Steps works with no Health access at all — so you can use the whole product without ever granting it.

Export or request deletion in the app. Children’s deletion requests go to the privacy team for review; submitting one does not immediately lift Family restrictions. Parents have no automatic veto. See our privacy notice for retention details and the contact address if you prefer to email.

Whether School Day finished. That is the whole list. Not your child's messages, browsing, apps opened, location, their own rules, or their own results. A child account is the full app — they build their own rules and keep their own history privately, and we tell them so in their own app. What a parent controls is which rules count during School Day, and the ability to start a homework period.

No, and this is not a setting we could change our minds about — the data model does not hold what they would need. A venue sees counts of verified arrivals. A building sees aggregate participation. An employer sees adoption and completion rates across a group of at least fifty people. None of them can see an individual, and no organisation may use anything from NOT YET in an appraisal, disciplinary or academic decision — that is written into their contracts.

iPhones running iOS 26 or later. That is a deliberate and slightly costly choice: the Wake Alarm is built on Apple's AlarmKit, which only exists from iOS 26, and building the alarm twice — once properly and once as a workaround — would have made both worse. If your iPhone cannot update to iOS 26, NOT YET will not run on it yet, and we would rather say that here than let you find out at the App Store.

Every restriction lifts. There is a 72-hour grace period if a payment fails, so a declined card at 6am does not lock you out of your own phone — and if it lapses properly, the app opens everything and stops enforcing. We never hold your apps hostage over billing. Your rules are kept in case you come back.

An already-active Family restriction continues offline with its original timer, permitted completion methods and emergency access. Requests needing a parent’s reply stay pending while unreachable. Turning off the network does not automatically release an active Family restriction.

For Tap, yes. Tags are on sale now and we are aiming to deliver in December 2026. You can cancel any time before dispatch for a full refund. If your order has not been dispatched by 5 January 2027, you will receive a full refund.

iPhone first, and we will be straight about the rest. iPad is planned after Family. Apple Watch has no date — it would be useful for alerts and we are not going to pretend it is imminent. Mac is not possible: Apple provides no equivalent of these controls on macOS, so no app like ours can restrict a Mac. For a Mac, use Apple's own Screen Time — we would rather tell you that than imply a roadmap.

English at launch. Additional language choices are coming from February 2027, then the rest of the world after that. Translation, voice recording and territory legal review are separate pieces of work, and we would rather ship one language that sounds like a person than nine that sound like a translation memory.

Family is coming January 2027, as its own release after the individual launch. One subscription — 7 days free, then £24.99 a month or £249.99 a year. It adds the whole Family layer on top of the Individual app: parent controls, linked child devices and profiles, rules and schedules per child, approvals, and School Day, where social, games and video wait during school hours while everything a child actually needs stays available. Children also get the full app for themselves — their own morning rules, Focus Lock windows and alarms.

Individual Lifetime starts at £49.99 for the first band, with a limit of 10,000 Individual places. It lasts for as long as NOT YET exists as an app, with no renewal. The published price rises by £10 each thousand places, up to £139.99. Refunded purchases free a place; a returned place is sold at the currently open band price. Current availability and price are shown at purchase. Lifetime charges immediately and has no trial.

Individual Lifetime covers your own Individual access. Separate Founding Family Lifetime is £299.99 once for two adult seats and up to four child seats, limited to 2,500 places. Both charge immediately with no trial and last for as long as NOT YET exists; child seats end at 18. Family includes parent controls, linked child devices and School Day, coming January 2027.

Not yet. (Sorry.) iOS first, because the lock depends on Apple Screen Time controls and doing it properly on Android is a different build, not a port. It is planned but unscheduled.