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NOT YET.
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Press

Press & media.

Everything you need to write about NOT YET without us hovering.

Boilerplate

NOT YET is an iPhone app that blocks your chosen apps every morning until you complete a real-world rule — steps, going outside, reaching a place, an NFC tap, one useful task, or simply a time. It includes a wake alarm that requires proof you're up, and Focus Lock for scheduled daytime blocking. NOT YET is built UK-first and designed local-first: the personal parts of your morning stay on your phone.

One-liner

Touch grass first. Social media later.

Facts

Platform: iPhone (iOS 26 or later) · Pricing (UK): Individual £7.99/month or £79.99/year with an eligible seven-day trial, or a separate £2.99 first-month intro with no trial; Family (coming January 2027, after the individual launch) £24.99/month or £249.99/year after a 7-day free trial, adding parent controls, linked child devices and School Day; Individual Lifetime from £49.99 across ten bands up to £139.99, limited to 10,000 places; separate Founding Family Lifetime £299.99, limited to 2,500 places, for two adults and up to four child seats until age 18. Both charge immediately without a trial and last for as long as NOT YET exists. Refunds release places; returned Individual places resell at the current band price · Physical NFC Tag: on sale now; target delivery December 2026 · Support: in-house · Company: Social Vortex Limited, 15233693

Logo pack

Every lockup, as SVG. The full stop is always acid (except on acid, where it's ink). Clear space: the height of the full stop on all sides. Don't recolour, outline, rotate or add effects. SVGs use Archivo (free, Google Fonts) — install it before editing.

Colour

Paper
#F4F3EE
Ink
#121212
Acid
#B8F51E
Phone screen
#0c0c0b

Type

Archivo (Google Fonts) — 900 for display, uppercase, letter-spacing −0.03em, line-height 0.92; 700 for buttons; 500 for body. IBM Plex Mono — 400–600 for labels, microcopy and legal, letter-spacing 0.08–0.12em uppercase for kickers.

Screenshots & photography

Click any asset to download. NOT YET™ is a trademark of Social Vortex Limited (unregistered — ™ not ®).

Contact

Press enquiries: [email protected]. We answer fast in the afternoon. Mornings, you understand, are locked.

Coverage

Launch coverage and release notes will appear here. No fake logos in the meantime.

The logo

Four versions. That is all there are.

The wordmark is the logo — there is no separate symbol, no icon-only lockup and no stacked variant. The full stop is part of it and should not be removed.

NOT YET.
Primary · on cream
The default. Use this unless the background makes it unreadable.
NOT YET.
Reversed · on ink
For dark backgrounds and video. The acid full stop stays acid.
NOT YET.
On acid
Ink wordmark, ink full stop. Never acid-on-acid.
NOT YET.
Single colour
For one-colour print, embroidery or fax-quality reproduction.
Please do
Keep the full stop
Leave clear space equal to the cap height on all sides
Set it no smaller than 80px wide on screen, 20mm in print
Write it as NOT YET in running text — two words, caps
Please do not
Stretch, rotate, outline or add a shadow
Recolour it outside the four versions above
Place it on a busy photograph without a solid panel behind it
Write it “NotYet”, “Not Yet” or “NOTYET”
Brand guidelines

Everything you need, on one page.

The full guidelines are a single PDF rather than a forty-page deck. If you are laying out a page about us, this is all of it.

COLOUR
Cream #F4F3EE
Ink #121212
Acid #B8F51E
Three colours. Acid is an accent, never a background for body text.
Aa
TYPE
Archivo for everything
IBM Plex Mono for labels
Headlines are 900 weight, uppercase, tight tracking. Both fonts are free on Google Fonts.
VOICE
Plain, short, never a lecture. No exclamation marks, anywhere.
We mock the behaviour, never the person — and we do not claim health outcomes.
THE LINE
Touch grass first.
Social media later.
Both sentences, in that order, with the full stops. Not a tagline to be reworded.
Brand guidelines ↓Logo pack · 10 SVGs ↓Screenshots & photos · 20 files ↓
no form, no email gate · use them without asking
One request, and it is the one that matters to us. Write about what it might do, not what it will. “May help with focus”, “could improve wellbeing”, “potentially more productive” are all fine — many people do find that spending less of the morning scrolling helps, and we are not going to pretend otherwise. What we cannot do is guarantee it. So please avoid “improves focus”, “boosts productivity” or “makes you happier” stated as fact, and anything clinical — treats, cures, or medically anything.

The distinction is not pedantry: a guarantee is a claim we would have to be able to evidence, and for an outcome as personal as attention we cannot. A possibility is honest, useful, and still a good headline. If you want one we are certain of: “gets you outside before you scroll” — that one is simply what the product does.