Individual
Launch intro — £2.99 for the first month, charged immediately, no trial. Then £7.99/month. It does not continue at £2.99.
Monthly — £7.99/month, auto-renewing.
Annual — £79.99/year, auto-renewing. About £6.67 a month.
Individual covers one person: Morning Lock, Focus Lock, alarms, app and category blocking, and all seven challenge methods at launch, with Show Up from November.
Family
Coming January 2027, after the individual launch. 7 days free, then £24.99/month or £249.99/year, auto-renewing. About £20.83 a month on the annual plan.
Family adds the whole parent layer on top of Individual: parent and guardian controls, linked child devices and profiles, rules and schedules per child, approvals, and School Day. Children also get the full app for themselves — their own morning rules, Focus Lock windows and alarms.
Seven days free applies to every plan except the £2.99 launch intro and the Lifetime options. Individual monthly, Individual annual, Family monthly and Family annual all start with a free week. Lifetime is one payment, no trial — change your mind and request a refund through Apple. The £2.99 introductory month is the one exception — the cheap month is that plan’s offer, so it is charged immediately. You can take the free trial or the intro price, not both.
Founding Lifetime — Individual only
One immediate payment for Individual access for as long as NOT YET exists. No trial or renewal. Limited to 10,000 Individual places across ten price bands. Refunded purchases release places, which resell at the currently open band price. The published bands are:
- Members 1–1,000 — £49.99
- 1,001–2,000 — £59.99
- 2,001–3,000 — £69.99
- 3,001–4,000 — £79.99
- 4,001–5,000 — £89.99
- 5,001–6,000 — £99.99
- 6,001–7,000 — £109.99
- 7,001–8,000 — £119.99
- 8,001–9,000 — £129.99
- 9,001–10,000 — £139.99
Current price and availability are confirmed at purchase. Individual Lifetime covers one adult; Family is a separate purchase. A separate Founding Family Lifetime plan costs £299.99 once, limited to 2,500 places, for two adult accounts and up to four child seats until age 18. It charges immediately with no trial and lasts for as long as NOT YET exists. Refunded Family purchases release their places. An independently valid Individual Lifetime purchase is retained alongside Family.
Prices shown are UK. In other territories the App Store charges the price set for that territory in local currency — the price shown by the App Store at the point of purchase governs. Some territories show tax-inclusive prices and some add tax at checkout; the App Store handles this.
How the 7-day trial works
The seven-day free trial applies to eligible Individual and Family monthly and annual subscriptions. Neither Lifetime plan nor the £2.99 introductory first month has a free trial. Cancel during the trial and you pay nothing. Unless cancelled at least 24 hours before it ends, it converts to the plan you chose under Apple's billing rules.
Introductory offer eligibility
Introductory offers (the £2.99 Individual month and the seven-day Individual or Family subscription trials) are for eligible new customers, and Apple decides eligibility. Moving between plans in the same subscription group won't give you a second introductory offer.
Auto-renewal
All subscriptions renew automatically until cancelled — Individual at £7.99/month or £79.99/year, Family at £24.99/month or £249.99/year. Your Apple ID is charged per Apple's billing rules. Deleting the NOT YET app does not cancel a subscription. Founding Lifetime never renews.
Already subscribed on an older price?
Your current price and renewal terms are shown in your Apple subscription settings. Any proposed price change follows Apple’s notice and consent rules; this page does not promise an unchanging historical price.
How to cancel
Settings → your name → Subscriptions → NOT YET → Cancel Subscription. Or App Store → profile → Subscriptions. You keep access until the end of the paid period.
How to restore purchases
New phone, reinstalled app, or the paywall doesn't recognise you: open NOT YET → paywall or Settings → Restore purchases, signed into the same Apple ID you bought with. Founding Lifetime and active subscriptions both restore this way — sold out or not.
Refunds
App purchases are processed by Apple, and refund requests go through Apple: reportaproblem.apple.com, signed in with your Apple ID. We can't issue App Store refunds directly. Your mandatory consumer rights against us are unaffected. Physical Tag refunds are separate — see Tag Shipping & Returns.
What Founding Lifetime means
It covers the NOT YET premium Individual features for the supported lifetime of the product — see Terms §11 for exactly what it does and doesn't promise. Individual Lifetime does not include Family functionality. The separate Family Lifetime plan includes the Family features and seat limits described above. Neither plan includes separately priced physical Tags.
Tags are a separate purchase
No subscription includes a NOT YET Tag, and buying a Tag doesn't include or unlock a subscription. Tags are sold separately, at the prices shown in the shop, plus shipping, paid at checkout, not through the App Store. Tap and Tap proof of awake use NOT YET Tags.
Something failed?
If a purchase didn't go through: nothing changed, you weren't charged twice — try again or check your Apple account. Still wrong? Message support with a screenshot.